The Paseo Park
Kanchanaphisek
Daily 9:00 AM – 10:00 PM
powered by OhkajhuAltitude Ground
01 Ground
Fresh from the ground.
Ohkajhu Farm grows it organic, certified by ACT to EU, USDA and Canada standards. Lettuce, kale, carrots, tomatoes, radish, pumpkin, picked in the morning and on a plate the same day.
02 Grill
Fired on the grill.
Every steak grilled to order, plated with the Harvest Salad Bar and packed as one complete set.
03 Sky
Through the cloud.
No table to book, no branch to drive to. The buffet is ordered from any screen, anywhere.
From Ground to Cloud
The Virtual Buffet by Grill & Ground. Thirteen chef-curated mains, one complete set.
Scroll to rise
150+salad bar items already running in the restaurant
THB 259dine-in starting price, VAT in, no service charge
Ohkajhuthe organic farm brand this concept grows out of
4 branchesKanchanaphisek, Lasalle, Bang Yai and Rama 2
Ohkajhu Farm is certified organic by ACT
ACT, IFOAM accredited
EU Organic, TH-BIO-121
USDA Organic
Canada Organic
Everything the plate carried up is already proven on the ground: a real organic farm, a kitchen, a growing set of dining rooms and a full salad bar. The Virtual Buffet is simply the way it leaves the building.
Our branches
Dine in at any branch, or let the Virtual Buffet bring the set to you.
Dadfa Lasalle
Lasalle
Daily 9:00 AM – 10:00 PM
Special opening steak promotions through October 2026
PTT Station West Village
Bang Yai
Daily 9:00 AM – 10:00 PM
SB Design Square
Rama 2
Opens 22 October 2026
Sources: Grill & Ground on Instagram · branch announcement reel · new branches post
Steak, Salad Bar, Pasta, Bread, SoupBuild your Virtual Buffet.
This is the restaurant's own menu book, opened on a screen. Same dishes, same Thai names, same prices as the table, so the delivery menu and the dine-in menu never drift apart. Pick one from each of the eight categories and it leaves the kitchen as one set.
With 13 chef-curated main courses from the menu book, plus choices across sides, salads, soups, bakes, desserts, drinks, and add-ons, guests can build over 67,600 different set combinations.
04 Package
Eight choices. One set.
Virtual Buffet
01 / 08
Main course—
Security seal
Sealed for you
Gold foil · Tamper-evident · Void if broken. Unique to this order.
On its way to your doorArriving in 25 min
Grill & Ground kitchenYour door
Delivered to your doorSealed, warm and on time
Scanning the sealReading the live QR
Seal verifiedCampaign unlocked for this order
Virtual Buffet campaign
Every Virtual Buffet unlocks a chance to win exciting rewards.
You won
Demo draw for the pitch. Rewards shown are campaign concepts, not live offers.
Your security sealUnique to this order. Scan it to play.
Order received in the kitchen
Your Virtual Buffet is being packed.
Scroll to watch it travel from ground to cloud, all the way to your door.The plan on one page
12-Month Strategic Marketing Dashboard
One year, one plan: what we aim for, who we serve, how we win, where we invest and how we measure it.
Objective Where the year lands
THB1,575,000
incremental revenue from Virtual Buffet Sets across delivery channels, within 12 months of launch
+30% sales lift
30,000
new delivery customers in Phase 1 (Jan–Mar 2026)
Acquisition
>120
delivery orders a week, per branch, sustained all year
Volume
13% to >40%
brand awareness among urban consumers, within 3 months
Awareness
Target market
Primary
Urban professionals and first jobbers
- 20–49 years old
- THB 15,000–74,999 a month
- Orders delivery 2–3× a week
- Bangkok & Metropolitan area
Digital natives who want a healthy, high-quality meal that feels worth every baht.
Secondary
Health-minded households, family gatherings and office groups
Ordering group sets and party meals to share at home or at work.
Strategy Positioning, pricing & channels
Positioning
“Steakhouse-quality steak with organic salad bar variety, delivered to your doorstep.”
Premium, healthy dining at an everyday price, backed by the trust of parent brand Ohkajhu.
Pricing
THB 199–299 per Virtual Buffet Set
Value pricing in the range 42% of consumers are willing to pay, with premium meat add-ons and family party boxes to lift the basket.
Channels
A hybrid model: be where guests already order, then bring them home to our own channel.
GrabFood73%
LINE MAN67%
LINE OADirect: CRM, repeat orders, lower GP fees
Share of consumers using each delivery app
Major initiatives Four phases, one story
Initiative
JanFebMarAprMayJunJulAugSepOctNovDec
Phase 1 · Brand awakening & grand launchSoft-launch PR, Meta and TikTok ads, and community outreach around Paseo Park Kanchana and Dadfa Lasalle.
Jan–Mar
Phase 2 · Lead generation & expansionVirtual Buffet Party Box (4–6 pax), LINE OA CRM launch (>2,000 members) and “Mid-Year Meat × Chef Pom”.
Apr–Jun
Phase 3 · Engagement & loyaltyPairing-set collaborations and the “Grill & Gang” TikTok video review contest.
Jul–Sep
Phase 4 · Festive season & revenue peakHalloween and New Year festive sets, an e-voucher push (THB 200k target) and year-end combo promotions.
Oct–Dec
Always-on“Grill & กลอน” monthly interactive campaigns and the “Grill & Guide / Guru” series with 6 master chefs.
Jan–Dec
Budget THB 2,000,000 a year
Always-on campaigns600k 30%
Awareness & brand launch400k 20%
Local store & grand opening400k 20%
Seasonal & festive400k 20%
Engagement & loyalty200k 10%
Bars scaled to the largest line. Hover or tap a bar to see what it funds.
KPIs How we know it's working
Financial & sales
THB 320–350average check per head
>THB 200,000e-voucher sales
Delivery operations
>120orders a week, per branch
>4.5 ★delivery app rating
Retention & CRM
>2,000new LINE OA members
18–20%60-day repeat purchase rate up from an 8% baseline
Brand reach & engagement
>5,000,000digital impressions a year
4.0–5.0%engagement rate on Meta & TikTok
Grill & Ground · by Ohkajhu
Virtual Buffet, from Ground to Cloud
Ohkajhu grows it, Grill & Ground grills it, and the Virtual Buffet carries it to anyone with a screen. Ground at one end, cloud at the other, one plate travelling between them.
Build your set